Alibaba Unveils ‘Virtual Influencer’ for Beijing 2022 Winter Olympics


AI-Powered Dong Dong Debuts To Engage With Olympic Fans On Live Stream

BEIJING, February 10, 2022 /PRNewswire/ — Alibaba Group, a global TOP Partner of the International Olympic Committee (IOC), has unveiled its brand new virtual influencer for the Beijing 2022 Olympic Winter Games (“Games”). Based on cloud technology, Dong Dongthe advanced digital personality created by Alibaba to interact with fans, brings the possibilities of cloud-based innovation closer to consumers.

Alibaba unveils ‘virtual influencer’ Dong Dong for Beijing 2022 Winter Olympics

Developed by Alibaba DAMO Academy, the Alibaba Group’s global research initiative, Dong Dong was created to be a passionate, outspoken beijing-born 22-year-old woman who loves winter sports. To better connect with Olympic fans, especially the tech-savvy younger generation, Dong Dong is known for her genuine human traits, bubbly personality, as well as her specialty in interacting with audiences in an engaging way.

Among his many talents, Dong Dong will not only promote Olympic products which can be purchased from the Official Olympic Store in China on Tmall during her dedicated live broadcasts, but she can also answer questions in a lively and natural human voice with different emotions, as well as various body gestures ranging from a thumbs-up to posting a thumbs-up gesture. heart and wiping away the tears of disappointment. In addition, she can present live talk shows to introduce the audience to fun facts about the Olympics and show her enthusiastic and upbeat dance moves to accompany Olympic-themed songs to cheer on the Olympians. All of these engaging interactions are powered by cloud-based digital technologies.

“Our ambition is to use cloud technology to give the Olympic Winter Games a digital boost and to provide fans with Olympic Winter Games experiences linked to cloud and e-commerce platform services in creative ways. is why we have developed Dong Dongin the hope that the cloud-based virtual influencer can create better engagement with young digital natives in an exciting and natural way,” said Xiaolong LiAlibaba’s human and intelligent virtual customer service leader.

To achieve by Dong Dong dynamic personality, human-like glamor and natural voice, Alibaba has built a special cloud-based AI model, which uses text-to-speech to synthesize human voices and leverages 3D technology to create various realistic facial expressions and body movements natural. Powered by cloud computing and artificial intelligence technologies, Dong Dong may look, talk and act like a young woman with a lively personality. Meanwhile, Alibaba’s multi-modal algorithms, which leverage natural language processing (NLP), emotional speech synthesis and cloud-based computer vision, were used to render Dong Dong “smart” enough to participate naturally in human-like dialogues, with its scripts generated entirely by cloud technologies.

“In the future, we will push the boundaries of technology even further to create exciting mixed reality. Digital personalities or virtual influencers will find new ways to engage with their audience through immersive experiences or a framework metaverse-style, whether at large-scale world events, sporting events like the Olympics, virtual conferences, or 3D exhibition tours, besides, they can also be very useful with their practical capabilities as diligent, intelligent and efficient assistants for journalists,” Li added.

Other creative technologies designed to support engagement with Olympic fans were also unveiled during Beijing 2022:

Cloud Overview

Developed by the Beijing 2022 Olympic Winter Games Organizing Committee (BOCOG) and supported by Alibaba digital technologies, beijing 2022 Cloud Overview, a virtual exhibition is launched to present the Olympic partners and allow Olympic fans to win memories through gamifications and raffles. Leveraging Alibaba DAMO Academy’s knowledge of the cloud, Alibaba also unveiled its own Cloud Showcasing, a 3D virtual exhibit that highlights Alibaba’s journey as a Global Olympic Partner, through its cloud technologies that underpin -tend the digital transformation of the Olympic Games and innovative e-commerce. platforms displaying official Olympic products.

Official Olympic Store Cloud on Tmall

Starting with the 100-day countdown to the Winter Olympics, Alibaba’s e-commerce platform Tmall displayed beijing 2022 merchandise through Alibaba’s cloud-shelf technology in more than 7,000 stores across China. From store kiosks, consumers can create their own Olympic-themed merchandise, such as T-shirts and bags tailored to their preferences, and have their personalized items delivered to their doorstep within days.

“Through our suite of digital technologies, we want to provide sports fans with a unique experience – as interactive, engaging and personalized as possible – so they can join in the excitement for beijing 2022,” said Chris TungAlibaba Group Marketing Director. “As we continue to innovate and create new engagement formats, we hope to apply these technologies to other games or global sporting events in the future, so that consumers around the world can benefit from these innovations based on the cloud.”

For more information on how Dong Dong was developed and interacted with the public, please view Alizila’s images and video here: https://www.alizila.com/video/alibabas-virtual-influencer-dong-dong-makes-her-debut-at-the-olympic-games/

About Alibaba Group

Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. He foresees that his customers will meet, work and live at Alibaba, and it will be a good business that will last for 102 years.

Alibaba Group

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