Cannes Lions, the most prestigious creativity awards show, chooses Vatom SpatialWeb as virtual platform for the 2021 Festival



… and why over ten thousand people will experience the best thing next to being in Cannes

LOS ANGELES, June 21, 2021 / PRNewswire / – Today at the Cannes Lions Festival 2021, more than ten thousand advertising and creative professionals representing some of the world’s best-known brands will come together in a web environment for the first time ever. history. This event is a giant leap in the evolution of the World Wide Web brought by Vatom SpatialWeb – the most advanced and customizable web gathering in the industry.

Connect humanity through digital, networked objects. (PRNewsfoto / Vatom Inc.)

The Cannes Lions Festival is the first such gathering, bringing together senior executives and creative leaders from top brands, advertising agencies, marketing and media companies. At this year’s rally, major sponsors including Amazon, P&G, Nielsen and others – will explore and meet in virtual pavilions and see speakers simulcast on performance stages on the Vatom platform. Together, they will host the largest confluence of individuals ever to come together in a space website.

At the start of 2015, Eric Pulier, proposed and led the creation of the first NFT (called “Virtual Atom” or “Vatom”). Today, Vatom, powered by the VEE token, is the most widely deployed NFT among Fortune 500 companies, and the only experiential NFT platform in the industry. There are over 30 million NFT Vatom circulating in over 2 million NFT wallets.

“We are stunned and touched by the massive response,” said Eric Pulier, founder and CEO of Vatom. “The Vatom platform is emerging as the foundation for the next generation of human engagement, combining blockchain digital objects with vast, customizable social spaces. This new way to connect and interact allows brands and creators to activate, engage and monetize audiences like never before. “

Anyone with an iPhone, Android phone, laptop, tablet, or VR headset can come in and explore, buy, connect, and play. Unlike virtual worlds that require heavy hardware, headsets, or proprietary downloads and installations, Vatom’s SpatialWeb is designed to broadly democratize access to an emerging NFT metaverse.

“I was overwhelmed by what I went through today,” said Michel Bénéville, Creative Director of Vatom, Inc. “As I walked through the massive virtual crowd at the 2021 Cannes Lions, I was struck by the number of brands and industry leaders inspired by the staggering implications of the emerging NFT metaverse. . Ideas were pouring in like crazy for new ways to delight consumers, build long-term customer relationships and create new revenue streams. “

The Cannes Lions virtual experience launched today marks a series of unprecedented “firsts” that promise to change the face of online communication:

  1. SCALABILITY: Metaverse platforms today are relegated to parallel partitioning spaces when each is full to about a hundred people. Today’s SpatialWeb announcement heralds the arrival of a single space that can accommodate thousands of people, each with a full agency and the freedom to explore at the same time. The SpatialWeb architecture is already several orders of magnitude more scalable than the other entrants, with an architecture that will allow an unlimited number of simultaneous participants.

  2. CLICK-FREE SHOPPING: Transforms e-commerce into a social sport, radically changing the landscape of experiential shopping.

  3. RECURSIVE MICRO-SAVINGS: Revolutionary ability allowing every buyer to become a seller and every seller a buyer in real time, seamlessly through augmented and virtual reality, resulting in unprecedented economic speed.

  4. NFT GALLERIES WITH LIVE AUCTION: Say goodbye to flat, boring web pages with auction forms. Vatom’s human-powered auction houses are reinventing community commerce online and offline.

  5. SELF-SERVICE TOOLS: From the least technical consumer to sophisticated agencies running complex global campaigns with millions of users, Vatom Studio is the only proven tool for large-scale NFT Metaverse experimental experiments.

  6. MARKETPLACES: Beyond simple NFT speculation, Vatom marketplaces are designed to enable developers and creators to extend the platform itself and generate revenue from models, scripts and objects.

  7. DECENTRALIZED AUTONOMOUS LIFEFORMS: Artificial intelligence meets blockchain. Today’s demonstration of “living” NFTs is changing the way we perceive the nature of reality. At today’s Cannes Lions, you can’t ignore the world’s first “organic” dog on the blockchain and scripting language (called “interscripted) that allows developers to create NFTs that change state based on internal “brains”, interactions with other NFTs, and real-time reactions to real-world events such as sports scores or the weather. Imagine a world of independently existing life forms, born from the imagination and manifesting as autonomous beings in a persistent extension of our world through AR & VR

About Vatom Inc.
Vatom’s mission is to bring humanity together online. The Vatom NFT Platform transforms the web into a massively scalable social experience with dynamic blockchain-based digital objects. The result is dramatically better online engagement across all industries including marketing, education, healthcare, media, sports, music, commerce, and government.

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SOURCE Vatom Inc.


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