The Carolina Panthers have entered the augmented reality (AR) world after showing fans a 30-second clip of a ‘mixed reality’ panther throwing themselves at the scoreboard and ripping the opposing team’s flag. of the Jets in the middle of the field before kick-off in their first game. of the NFL season last week.
While the panther was not in the stadium at all, the live mixed reality show created by The Famous Group presented a three-dimensional-like experience for fans inside Bank of America Stadium.
âThe reason this will be the future of animation is that we can manipulate the environment to the point where you don’t know what’s real and what isn’t,â said Jon Slusser, owner of The FamousGroup, on Yahoo Finance Live (video above). âThese are video game elements rendered live in a live scene. And what we can do with itâ¦ This is just the tip of the iceberg.
The clip the Panthers posted on Twitter garnered over 5.7 million views, nearly double the number of Panthers account subscribers, and generated over $ 60,000 in value for the franchise and its partners, by Sportico.
“A panther running in the stadium”
The Famous Group created an augmented reality video for the Baltimore Ravens football team in 2019, which featured a crow hovering through the stadium. However, the Panthers video gained even more attention as the panther interacts with its surroundings, Slusser said.
âWhen you see these 3D characters in a live shot, seemingly interacting with the stadium, with the pitch, with the goal post, it really throws you off,â Slusser said. “People haven’t really seen this before.”
Video presentations like this can take around two months from ideation to show, he explained, with much of the presentation falling on the live production. As the virtual panther is rendered in a live stream, a cameraman follows the animated movements in the stadium in the same way he would follow a player on the field.
Slusser believes the technology is advanced enough to do a lot more with the Panther and AR in general. His company has used similar technology in the past to create a promotional AR race at NRG Stadium for the Houston Texans football team and the Famous Group has also seen “incredible interest” from other companies since the broadcast. Panthers video on Sunday.
This is just the start, Slusser explained, because just like a video game, mixed reality experiences can be whatever the creator chooses.
âWe just have a panther running around the stadium,â Slusser said. âWhen you really start to think about the creative possibilities for entertainment, sponsorship, promotion, information and data that can be staged, it’s a very, very powerful technology. And I think that will be the norm for moving forward in the broadcast.
Josh Schafer is a producer for Yahoo Finance.