Creative UK announces £1million investment in new Dimension studio


Creative UK has welcomed Dimension Studio into its investment portfolio through the nonprofit’s Growth Funding Fund.

Originally launched as VR studio Hammerhead in 2014, the studio was renamed Dimension in 2020 – making it easier to create virtual worlds, digital humans and volumetric content for the entertainment landscape.

Since then, the studio has produced new forms of storytelling in the industry that spans movies, games, sports, music videos, fashion, and Metaverse worlds.

Most recently, Dimension spearheaded virtual production services for Disney’s live-action remake of the 1940 animated classic. Pinochio- which will star Tom Hanks, Robert Downey Jr. and Benjamin Evan Ainsworth.

He also served on the BalenciagaAfterworld: the era of tomorrow Coldplay x BTS ‘My Universe’ video game and holograms.

Speaking about the partnership, Mehjabeen Patrick, Chief Investment Officer of Creative UK, said: “We are delighted to make a second investment in Dimension Studio through our Creative Growth Finance fund.

“We have partnered with Dimension for six years and over that time they have grown from strength to strength, cementing their position as a global leader in the immersive content industry. This latest cycle is a testament to the value we place on long-term partnerships with our beneficiary companies,” she added.

Simon Windsor, co-founder and co-CEO of Dimension highlighted the importance of innovative content in today’s growing digital landscape: “Creative UK understands the importance of investing in new forms of creative content and we helped achieve the unprecedented levels of growth we are experiencing today.

“This additional investment allows Dimension to continue to expand its capabilities and advance market opportunities that encompass metaverse, volumetric filmmaking and virtual production,” he said.

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