Data Driven Holdings (DDH) launches new venture, Qualified Customer, a cutting-edge company focused on audience modeling and the use of consumer financial data for marketing in the automotive industry

QC is the only automotive marketing partner with direct access to raw consumer data with audience modeling capabilities and end-to-end execution authorized by one of the major credit reporting agencies. This allows QC to target and market individuals based on a variety of credit and financial variables, including current or past automotive loans and leases.

Key consumer data qualifications:

  • 270 million consumer credit files
  • Credit scores
  • Lease/loan criteria (rate, term, balance, monthly payment)
  • Lease/loan position (equity, LTV, remaining time)
  • Verification (Income, Employment, Identity)
  • Credit usage (capacity)

“QC has been in the making for more than five years. It all started around one goal: to find, model and target consumers who have the highest statistical probability of making transactions,” said Scott Flecherfounder of QC.

To increase dealership sales based on consumer financial data, QC targets consumers most likely to transact and sends marketing on behalf of any customer without the need to obtain purpose documentation. authorizations and time-consuming credit bureau approvals.

“In 2021, customers collectively saw a 26:1 return on investment. With improved inventory and our cross-media, non-rental and business cycle strategies, we will undoubtedly build on this success,” remarked William ReillyCOO of HRD.

Visit to learn more.

About data-driven funds
We are a family of brands changing the way consumers buy and maintain cars. Each brand provides data-driven technology and advertising solutions to the automotive industry. Our suite of technologies and award-winning designs impact the customer journey at every level. Since 2005, we exclusively serve the automotive industry. We serve Tier 1, Tier 2, and Tier 3 customers. To learn more, visit

About the qualified customer
With access to over 270 million credit files from Equifax and 1,200 attributes and calculations, Qualified Customer provides unparalleled insight into your customers’ financial situation and enables highly strategic data modeling of your local market. Get a complete understanding of your customers and build more targeted and effective mail and digital strategies to reach them, and you’ll never miss another opportunity again. To learn more, visit

SOURCE The Qualified Customer

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