Geneva Financial promotes Rachel Caple as Chief Sales and Revenue Officer


PHOENIX, October 1, 2021 / PRNewswire / – Geneva Financial (Geneva), a direct mortgage lender operating in 45 states, announced the promotion of Rachel Caple to the Director of Sales and Revenue. In his new role, Caple will oversee and maximize the effectiveness of Geneva revenue and sales, expertly navigating the market as the company continues to grow with a growth rate of over 270% for the past three consecutive years.

Rachel Caple – Director of Sales and Revenue

“Rachel has always kept the company’s sales stable during a time of significant industry disruption.” Aaron Van Trojen, said the CEO of Geneva Financial. “She pushed Geneva to new heights, and we’re excited to see what awaits her, her team and the company as she moves into her new role. “

Caple will also work hand in hand with Geneva Director of Marketing to expand talent acquisition and strategically target growth and development markets in support of new and existing branches.

Since joining Geneva Financial in 2019, Caple has designed a sales and operations bridge that has fostered the ability to grow quickly and strategically without sacrificing quality. She constantly raised Geneva mission, vision and financial goals and exemplified the human touch and consideration the company has instilled in its core values ​​for the employee and consumer experience.

With over 21 years in the mortgage banking industry, Caple is known for her expertise in sales, corporate operations and leadership. Throughout her career, she has used her knowledge to grow businesses and develop employees to their greatest potential. In this new role, Caple will continue, at a higher level, to develop the company’s sales and market share strategies while maintaining the people-centered approach for which the company has become known.

About Genève Financière

Founded in 2007 by Aaron Van Trojen, Geneva Financial (NMLS 42056) is a direct mortgage lender with registered office at Chandler, Arizona with over 130 branches in 45 states. Our mission at Geneva Financial is to approach every aspect of our business from the inside out. With a forward-thinking mindset, we focus on our loan originators and support staff first to ensure an unbeatable experience for our clients.

Our core values ​​were created as a daily reminder to operate with the inside-out approach in mind. Core Value # 1 is the backbone of all of our core values, mission and brand vision: Home Loans Powered by Humans®. Find out more about Geneva Financial Home Loans on

Geneva Financial named one of the 5 best mortgage companies to work for (PRNewsfoto / Geneva Financial, LLC)

Geneva Financial named one of the 5 best mortgage companies to work for (PRNewsfoto / Geneva Financial, LLC)



View original content to download multimedia:

SOURCE Geneva Financial Home Loans


Previous At 85 weeks, Cork City has the longest lead time to re-let properties
Next Robotic assistive devices receive order from regional financial institution