Inside the dark history of pay pigs and online financial domination

  • Before the advent of social media, findommes used online forums and websites.
  • A woman says she became a findomme after a fan of her modeling asked her to become his financial slave.
  • The find says that true financial dominance does not involve any sexual content or nudity.

Financial dominance has been around since at least the 1990s, but has gained more attention since the pandemic after some women started using it as a side hustle to boost their income and gain financial independence.

Psychological fetishism primarily involves men, or “paying pigs”, who take on a submissive role and worship their “findommes”, or dominant women, paying them for nothing tangible in return.

A findomme, who has almost 20 years of experience, says the industry has changed since the rise of social media platforms in the early 2000s.

“Some people will post on Twitter and ask the pigs to pay a $15 tribute,” says a woman who uses the name Diamond Diva Princess. “It’s not basic because it usually involves a lot of money with the possibility of a ‘wallet leak’.”

A “wallet drain” is jargon for when a findomme empties the paying pig’s bank account or takes the maximum amount of money he can afford to give away. It can happen in minutes or happen in days, she tells Insider.

Before the era of social networks

Diamond Diva Princess became a findomme in 2003 before social media platforms like YouTube and Twitter became available through online forums and chat rooms. Most of them have since disappeared or completely changed over time, she says.

Findommes would communicate with the paying pigs via email as well as on personal websites and messaging platforms.

Diamond created her own website after receiving a $100 tribute on her first day. She first heard about financial domination after a fan of her modeling approached her and asked her to become his financial slave.

She claims to have coined the term “findom” around 2005, although there is no official record of her origins. “Findomme” refers to a woman who practices financial domination.

“A lot of people started using Twitter – I was seeing people using the hashtag findom on Twitter and the term got really popular,” Diamond said.

In the mid-2000s, many porn sites started using the term findom in a different way, muddying the waters for many. They began producing fantasy videos costing between $5 and $20 in which “discovery fantasies” watch re-enactments of actresses emptying the wallets of imaginary pigs.

“It was no longer about financial dominance or respect or reverence,” Diamond explains. “They use the term when posting or talking about nudity and pornography, when to me the true meaning of financial dominance does not involve any sexual content or nudity.”

She adds, “If people send paying pigs like that, they won’t worship and respect you anymore and it goes against her true origins of worshiping and finding out about the Goddess.”

The post-social era

While findommes use sites such as Twitter, Instagram and TikTok, Diamond says they don’t traditionally go after paying pigs because most want their “goddesses” to be dominant.

At its core, she says, financial dominance is a “psychological dance” between a finder and a paying pig. The find needs to know what to say, how far it can push a pay pig – and when to stop.

“If they can manipulate you, it’s game over and the power dynamic changes,” Diamond says. “True pay pigs are usually very intelligent and influential. The dynamic of discovery gives them balance in life and they appreciate it because they are usually in control or in positions of power.”

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