K-POP 2021 Global Concert (K-Culture Festival) Ends in Success, Introducing New Performance Model in ‘Living with COVID-19’ Era



– Closing of the spectacular performances held over two days from November 13 to 14, in the participation of various prominent local and international artists

– Participation of 2.63 million Hallyu fans around the world (as of November 18)

SEOUL, South Korea, November 24, 2021– (COMMERCIAL THREAD) – ‘K-POP 2021 World Concert (K-Culture Festival), ‘which was held from the 13th (Saturday) to the 14th (Sunday) at the Korea International Exhibition Center (KINTEX) in Goyang-si, came to a successful conclusion thanks to the massive support of Hallyu fans around the world.

This press release features multimedia. See the full version here: https://www.businesswire.com/news/home/202111240005350/en/

The “2021 World K-POP Concert (K-Culture Festival)” which took place from November 13th to 14th came to a successful conclusion thanks to the tremendous support of Hallyu fans around the world. This year’s event was run with special attention to infection prevention measures. The total number of global Hallyu fans who participated in the concert online and offline was around 2.63 million. Local artists including NCT DREAM, SHINee KEY, aespa, ITZY, PENTAGON, Simon Dominic, Loco and BraveGirls, as well as American pop star Kehlani performed at the event. The recordings of this concert will be broadcast on various channels such as Mnet, TVING and tvN Asia on November 28, December 5 and 6. In addition, the virtual conference “The History of K-POP and Future Insight” will be organized on November 30th. as an additional program of the World K-POP Concert. (Photo: Business Wire)

Jointly organized by the Ministry of Culture, Sports and Tourism of the Republic of Korea (MCST, Minister Hwang Hee) and the Korea Foundation for International Cultural Exchanges (KOFICE, President Jung Kil-hwa), this concert attracted many attention as it was the first large-scale offline event prepared by the government since the implementation of the ‘living with COVID-19’ program to initiate a gradual return to normal life.

This year’s event was organized with special attention to infection prevention measures by implementing the ‘vaccine pass’ and ‘people count’ systems. First, fully vaccinated people who passed the two-week mark after completing their second dose or those who presented proof of PCR test results by confirmation letter or SMS within 48 hours were allowed entry. on the site.

In the case of the World K-POP Concert (BIT 4 U Concert) held on November 14, more stringent disease prevention procedures were implemented where all seats were allocated in accordance with social distancing measures , and visitors were given vinyl gloves at the entrance. to wear them at all times. In addition, cheering and chanting from the crowd during performances and seat changes were strictly prohibited – safety first.

Held under strict security measures, the total number of global Hallyu fans who participated in the concert online and offline amounted to around 2.63 million, making the festival even more meaningful. In particular, around 3,000 on-site visitors witnessed the scorching performances of the Hallyu artists, and 150,000 fans from all over the world simultaneously enjoyed the festival, which was broadcast live via the official KOFICE website. Youtube channel.

Local artists including NCT DREAM, SHINee KEY, aespa, ITZY, PENTAGON, Simon Dominic, Loco and BraveGirls, as well as American pop star Kehlani performed at the event, and MCST Minister Hwang Hee a virtually joined the concert and delivered greetings from France with a French Hallyu fan. SHINee KEY, who made the grand finale, said: “While we’re not used to seeing a screaming concert hall, building on that momentum, I hope more artists could have the opportunity to perform on stage in the living with COVID- 19 era. “

MCST and KOFICE have extended their special invitation to medical and public staff who have worked hard to overcome COVID-19, as well as multicultural families and culturally disadvantaged foreigners living in Korea to share messages of hope for overcoming COVID-19. pandemic situation through representation.

Recordings of this concert will be shown on various channels such as Mnet, TVING and tvN Asia on November 28, December 5 and 6 – again inspiring audiences worldwide.

Meanwhile, KOFICE will host the virtual conference “The History of K-POP, and Future Insight” on November 30 as an additional program of the World K-POP Concert. Organized under the theme of K-pop cultural policy and popular music, the conference will be broadcast live in real time via the official website of the K-Cultural Festival. Youtube channel.

See the source version on businesswire.com: https://www.businesswire.com/news/home/202111240005350/en/

Contacts

For the Korean Foundation for International Cultural Exchanges (KOFICE)
Edelman Korea
Olivia joh
+ 82-2-2022-8260
[email protected]

Youngwoo Kim
+ 82-2-2022-8237
[email protected]


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