After Adidas and Nike entered the metaverse, sneaker maker New Balance appears to be gearing up to launch virtual items related to its products. The company has filed three trademark applications with the United States Patent and Trademark Office (USPTO) that describe “downloadable virtual goods” including “shoes, clothing, sports bags, sport and accessories for use in online worlds.
Sneaker maker files for virtual brands of New Balance-branded footwear, apparel and athletic gear
American footwear and sportswear brand founded in 1906, New Balance, is interested in virtual goods, according to its recent trademark filings. The Boston-based company follows the entry of Nike and Adidas into the industry of metaverse items, non-fungible tokens (NFTs), and blockchain technology. Trademark attorney Josh Gerben of Gerben Intellectual Property discovered the deposits that were registered on January 13, 2022.
“New Balance is coming to the metaverse,” Gerben tweeted. “The company has just filed 3 trademark applications (January 13) affirming its intent to sell NEW BALANCE-branded virtual footwear, apparel and athletic equipment.”
The trademarks describe a myriad of “downloadable virtual goods” that can be operated in virtual worlds. They also explain how retail store services can offer “virtual merchandise” that showcases the sneaker and sportswear maker’s product line. Additionally, the New Balance trademarks describe “entertainment services” that provide online paraphernalia to virtual attendees.
New Balance a few steps behind Nike and Adidas, Puma files similar trademarks
Nike and Adidas are a few steps ahead when it comes to metaverse gaming. Adidas recently partnered with The Sandbox, Coinbase and the creators of the Bored Ape Yacht Club (BAYC). Nike recently partnered with Roblox, filed metaverse-related patents, and acquired NFT startup RTFTK Studios to “deliver next-gen collectibles.”
Furthermore, the trademark agent Gerben recently discovered that sneaker and sportswear maker Puma has also filed similar trademarks to New Balance’s recent USPTO filings.
What do you think of New Balance’s entry into the metaverse with its recent USPTO trademark filings for virtual goods? Let us know what you think about this topic in the comments section below.
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