Starcom India topped 2021 New Business Balance Report


Starcom Achieved # 1 in Competitive Promotions in Consumer Products (CPGs), New Era and Application Economics

Publicis Groupe’s Starcom India has emerged as the top-performing new business agency, according to RECMA’s latest New Business Balance report for 2021. According to the report, Starcom has won $ 211 million in pitches, followed by Madison with $ 170 million in earnings. wins.

A global independent research firm that rates media agencies worldwide, the RECMA report also highlighted agency balance since June 2020. While Starcom remained in the lead with a balance of $ 139 million, while Havas Media overtook Madison to come in second with $ 116 million against Madison’s balance at $ 113 million.

Starcom has secured the top spot in competitive promotions in consumer products (cpg), new age and application economy, which includes customers in automotive, d2c, fintech, commerce electronics, games, among others.

Starcom’s solid understanding of consumers, data-driven insight, built-in talents, focus on efficiency through competitive pricing and flawless activation have helped the company to rise to the top. in the first place, said Rathi Gangappa, CEO of Starcom India. “It is an honor to be recognized as the number one media agency in the field of new business, in the prestigious RECMA 2021 report. We will continue our strong growth trajectory, thanks to very human and personalized brand experiences at large scale and leading work in the market. ” he added.

RECMA publishes a wide range of media agency rating reports globally. It provides benchmark strategic intelligence tools to help the world’s top 500 advertisers in their decision-making and agency sourcing. It collects and analyzes data from more than 1,400 media agencies in 90 countries.

Also read: How OTT Marketing Has Benefited Marketers

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