The organizers of the Paris 2024 Olympic Games will unveil their ticketing strategy on Monday, an essential financial windfall to complete their budget of 4 billion euros which will be examined and revised by the end of the year.
After unveiling in December, with a lot of visuals, an unprecedented opening ceremony entirely on the Seine, the invoice for which has not yet been posted, the organizing committee (Cojo) will present ticket price elements on Monday and calendar to its board of directors.
We already know that more than 13 million tickets will be available for sale in 2023 for the Olympic and Paralympic Games.
Of course, the pandemic scenario is still running, after two Olympic editions behind closed doors, in Tokyo and Beijing. A year ago, the boss of Ocog, Tony Estanguet, told parliamentarians that the committee was working on several models.
This is the smooth scenario presented on Monday, with an expected fill rate of 85% for the Olympics. And it’s not all settled yet.
$4 billion budget
Ocog’s budget, which now stands at nearly 4 billion euros (3.980 billion, according to the latest figures published in February), is based on income from sponsorship, ticketing – for a third – and a contribution from the International Olympic Committee. (IOC).
The funding round – 1.1 billion euros – has not yet been completed on the sponsor side, and the objective has been set to raise 80% of the funds by the end of the year.
The interministerial delegate to the Olympic Games, Michel Cadot, recently gave satisfaction to the Cojo: “in terms of progress in terms of respecting the schedule (…) as in terms of the budget, the files are very well controlled“, he explained to the Assembly before the working group on the Olympics.
After the December 2020 revision, which resulted in a saving of 300 million, expenditure and revenue will be scrutinized again. The next budget revision is scheduled for the end of 2022.
The executive has asked the organizers to contact its audit committee to review the budget by the summer, especially since the Cojo could see its forecasts hit by the inflationary context or by possible economic consequences linked to the war in Ukraine.
Alongside these budgetary issues, the organizers manage other issues, such as the torch relay. More than ten departments have publicly refused the entry ticket to 150,000 euros excluding taxes for the passage of the flame, judging it prohibitive.
The Ocog insists that he does not earn any money from the operation and that he bears part of it. Not all departments have responded yet.
Basketball not happy
And some test sites talk about it too. After the shooting site of La Courneuve, on track to stay there, it is now the site of the basketball qualifying events, one of the halls of the Parc des Expos de la Porte de Versailles, which is causing a lot of ink to flow, especially on Twitter.
“How to agree to see basketball, the most popular co-sport at the Olympics, being sent to the exhibition center? declared Evan Fournier, Olympic vice-champion with the French team in Tokyo, last week.
“Of course, these are probably not the standards of an NBA hall, but it is also what we like at the Olympics, to have a ‘horizontality’ between all the sports.said five-time Olympic biathlon champion Martin Fourcade, now a member of the IOC Athletes’ Commission.
For its part, the Cojo explains that meetings are underway with the international basketball federation to find “technical solutions» for the layout of the room.
But all this did not appease the basketball player who tried to train in handball, who will play in Lille, in his fight: “Seriously, I’m a handball player. I am told that I will experience the Olympic Games @Paris2024 in Lille. I FET A LEAD. It’s a shame. Don’t let that happen. How many gold medals did you bring back to France? what a lack of respect.”
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