A Traverse City-based credit union plans to enter the West Michigan market with the planned opening of three branches in Holland, Zeeland and Muskegon, along with several more in the coming years.
Each of the new offices of 4Front Credit Union will open in the old TCF Bank branches among dozens in Michigan that closed last year following the acquisition of TCF by Huntington Bancshares Inc.
The new locations will expand 4Front Credit Union’s market beyond the northwest of the Lower Peninsula, where it has 15 offices. The credit union wants to expand further into western Michigan beyond the three planned lakeside locations and could have as many as 10 branches in the area within five years, CEO Andy Kempf said. MiBiz.
“We know that the Grand Rapids market and this whole area is growing, and we would like to be part of it. We believe we have a product and a service that the market would love,” Kempf said. “We like to go where the people are, we like to provide services and we want to grow.”
The credit union hopes to open at least two of the new offices by the end of 2022, Kempf said. The new locations will go to former TCF branches at 177 N. River Ave. in Holland, 9581 Roley St. in Zeeland and 177 Seminole Road in Muskegon.
4Front will begin advertising vacancies in the coming weeks, starting with commercial and mortgage lenders, Kempf said.
Founded in 1954, 4Front Credit Union has members statewide and ended 2021 with $896.2 million in total assets, total deposits of $810.5 million and 95,315 members, according to a financial report. at the National Credit Union Administration. Loans totaled $599.4 million as of December 31, including $83.1 million in commercial loans which increased 22.5% last year.
The credit union reported net income of $9.4 million for 2021, according to the NCUA filing.
4Front’s new offices will include video cashiers to handle basic transactions and will be staffed for customers who need additional assistance. The credit union expects to begin recruiting staff in the third quarter.
The credit union was already looking in West Michigan for sites to open new branches before TCF merged with Huntington last year. 4Front made offers on properties to develop new branches when former TCF branches became available, Kempf said.
“We actually filed part of our property purchase strategy and just headed to Huntington ones. They’re turnkey and they’ll probably get us in there a year earlier than it normally would have been,” he said.
As it plans renovations for the new locations, the credit union is already scouting properties for additional branches in the West Michigan market, he said.