Campaign with Matt damon broadcast to over 20 countries drawing on recent sponsorships including Formula 1, UFC, 76ers and more
SINGAPORE, October 29, 2021 / PRNewswire / – Today, Crypto.com, the world’s fastest growing cryptocurrency platform, rolled out a advertising campaign supported by recent sponsorship announcements, to officially introduce the platform to consumers around the world. Founded in 2016, Crypto.com serves more than 10 million customers with the world’s fastest growing crypto app, as well as the Crypto.com Visa card, the world’s most popular crypto card program. The company is committed to building the future of the Internet: Web3. Powered by cryptocurrency, Web3 will be fairer and more equitable, owned by builders, creators and users. The new commercial, “Fortune Favors the Brave”, which features Matt damon, is directed by the Oscar winner Wally Pfister and produced by David Fincher, highlights the company’s own philosophy, while inspiring those who want to change the course of history with a timeless phrase first spoken thousands of years ago.
“The timing of this campaign coincides with the early stages of widespread cryptocurrency adoption, something we’ve worked hard to advance since our founding five years ago,” said the co-founder and CEO. from Crypto.com, Kris marszalek. “We are very happy to present our company to a global audience by inviting them to our secure platform with a message focused on financial independence and self-determination. “
Crypto.com recently partnered with Water.org, the global non-profit organization co-founded by Mr. Damon that provides clean water and sanitation services to people in need. Crypto.com made a $ 1 million direct donation to the association to support its mission, and launches initiatives to encourage their 10M users around the world to support the cause. Together, Crypto.com and Water.org believe in equal access to life-changing platforms and resources that support self-determination. Through this unique partnership, crypto users around the world can join this mission.
“Much like what we do with Water.org, Crypto.com is a cryptocurrency platform that shares my commitment to giving people around the world the tools to take control of their future,” said Matt damon. “They’ve built an encryption platform that’s accessible and puts people first.”
Since its founding, Crypto.com has focused on building a regulated business in all markets where the business operates, adhering to the highest security and compliance standards, including the world’s largest policy. industry insurance. $ 750 million. Earlier this year, the company became the first global crypto platform to receive a Virtual Financial Asset (VFA) license and an Electronic Money Institution (EMI) license in Europe, adding to a growing list of licenses. In this context, the company supports a wide range of clients, with the Crypto.com app for those new to crypto, the Crypto.com Exchange for experienced traders, DeFi Wallet for seasoned crypto enthusiasts who want to keep their crypto on their own, and Crypto.com NFT where some of the world’s most popular artists, artists and athletes connect with their fans.
A long-time Visa partner, Crypto.com has the world’s most popular crypto-card available in over 30 countries across Europe, North America, Singapore and Australia. The Visa Crypto.com card seamlessly connects the traditional financial world with crypto, making it the most secure and accessible way for users to tap into the future of finance.
Crypto.com is committed to developing the infrastructure of Web3 by accelerating the growth of early stage crypto startups. The venture capital arm of Crypto.com, Crypto.com Capital is a $ 200 million fund that leads the Seed and Series-A rounds, investing in over 20 companies in the first 6 months since launch.
Expect to see the campaign on billboards and on television around the world, starting tonight on Fox Sports’ Thursday Night Football show where the Packers face off against the undefeated Cardinals. The campaign will also be integrated into Crypto.com’s portfolio of global brand partnerships ranging from Formula 1, UFC, Paris Saint-Germain and NBA. Philadelphia cream 76ers, the NHL Montreal Canadiens, the Fnatic esports team, the Aston Martin Cognizant Formula 1 team and the Lega Serie A, the Italian football league.
Founded in 2016, Crypto.com today serves over 10 million customers with the world’s fastest growing crypto app, as well as the Crypto.com Visa card – the world’s largest crypto card program – Crypto.com Exchange and Crypto.com DeFi Wallet. Crypto.com NFT is NFT’s premier collecting and trading platform, carefully curated from the worlds of art, design, entertainment, and sports.
Crypto.com has a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO / IEC 27701: 2019, CCSS level 3, ISO27001: 2013 and PCI: DSS 3.2.1 , Level 1 compliance and independently assessed at Level 4, the highest level for NIST’s cybersecurity and privacy frameworks.
Crypto.com is committed to dealing with the climate crisis and is committed to being a carbon negative company before the end of 2022.
With its seat at Singapore and more than 2,600 people in offices across the Americas, Europe and Asia, Crypto.com is accelerating the global transition to cryptocurrency. Find out more: https://crypto.com
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